Building strong customer relationships at Infare

Building strong customer relationships at Infare

23. September 2019

In the past 12 months, Infare has further strengthened its global commercial team to deepen its understanding of customer needs and to fuel business growth. This month, we sit down with William Hoang-Minh, Sales and Account Management Director for Western Europe, who joined Infare a little less than a year ago. An experienced sales professional with a passion for travel and technology, William shares his personal journey, his approach to working with his clients and how customer-centric culture helps him to build true customer relationships at Infare.

William, what brought you to Infare?

Over the course of my career, I have always been drawn to new challenges. Couple that with my international background, my consultative customer approach and drive for innovation, Infare seemed like the next natural step for me.

A deep understanding of cultures and business are at the centre of my approach. I was born in France and attended university in both the United States and Korea. Returning to France, I started my career in telecommunications and financial services. This career path led me to London, where I transitioned my skills into the travel technology industry.
William Hoang-Minh Building strong customer relationships at Infare

For many years, I had heard about Infare and was drawn to its innovative suite of pricing intelligence solutions and its partnership model. Infare seemed like the perfect complement to my skillsets. When the opportunity arose to relocate to Berlin and join Infare’s expanding commercial team, I couldn’t say no.

It’s been nearly a year, and every day I am excited about how to help my clients’ businesses and what the future holds for Infare. Bringing together my experience with Infare’s industry-leading pricing intelligence solutions provides a strong value proposition to my clients. Infare’s customer-centric culture allows me to do what I enjoy most – working side-by-side with my clients to develop customised solutions to keep them successful and profitable.

Can you describe your approach to working with customers?

Throughout my career, my ambition has always been to be more than just a business contact but instead a trusted partner to support my clients in finding solutions that help them reach their goals. For that, I believe listening is the key to developing a strong relationship with a customer. By bringing together my personal experience living and working in diverse cultures with my business acumen, I believe I can quickly grasp market dynamic changes and anticipate needs as well.

By focusing on my customers’ needs and the challenges they are facing, I can offer solutions that are tailored to their situation. I thrive on creative problem-solving, and I continuously look for ways that I can help both now and in the future.
William at ITB customer relationships at Infare

At a recent internal Infare meeting, our CCO Harald Eisenaecher commended my customer philosophy. I was honoured to be recognised for my efforts, and so happy to be a part of an organisation that believes in the power of building strong and long-lasting relationships with our customers.

How does Infare help you support the success of your customers?

I have always strived to put my clients first, and Infare shares that belief. It is this customer-centric culture that made me so excited to join the Infare team. Every day, I get to work and collaborate with some of the most knowledgeable and experienced professionals in the aviation industry – and I get to put this strength back into each customer.

I may be the face of Infare to my clients, but I am supported by a team of over 130 professionals who care as much about my customer’s success as I do. From the front lines of our customer support service team and our amazing training resources to the behind the scenes work of our marketing team, each member of Infare is a part of everything I do. I feel incredibly lucky to be working with such a talented and collaborative group of professionals, and I can’t wait to see what is next for Infare!


Feel free to reach out to William directly at to discuss the latest Infare news.