Flight Centre, the multi award-winning travel agency, has selected Infare as their key partner to improve its competitive airfares. We talked with Greg Parker, Executive General Manager of Global Air at Flight Centre, to hear how the company will increase the efficiency and agility of its pricing teams through Infare’s business intelligence solutions.
Pricing intelligence based on up-to-date airfare information is changing the rules of the game not only for airlines but for the industry at large. Increasingly more travel industry players, such as Travel Management Companies and OTAs, are relying on our airfare data and business intelligence solutions to stay ahead of the competition in one of the most dynamic industries globally.
light Centre Travel Group (FCTG) is one of the world’s largest travel agency groups. It has company-owned operations in 23 countries and a corporate travel management network that spans more than 90 countries. FCTG was listed on the Australian Securities Exchange in 1995 (ASX: FLT), employs more than 19,000 people globally and has a total of almost 2,800 businesses. After starting with one shop in the early 1980s, FCTG has enjoyed remarkable growth to become a $20 billion business consisting of more than 40 brands.
Thanks to the insights provided by Infare’s data and by Air Cube’s Retailers Price Position Suite, Flight Centre analysts are now in the best position to market their airfares more effectively, giving them a clear advantage within the fiercely competitive retail travel space. The agency can now quickly analyse pricing opportunities in an aggregated and easy-to-review format, and take action as required. In a single report, their pricing experts get a clear overview of their own published fares’ market position alongside the competition and relevant airlines’ published fares.
Greg ParkerExecutive General Manager of Global Air / Flight Centre Travel Group
”Infare’s best-in-class airfare data coupled with Air Cube’s Retailers Price Position Suite visual analytics product provides us with the ability to make informed pricing decisions at every stage of our customer buying cycle. From the inception of our partnership, we could clearly visualise the global advantages that it brings to our group”
The success of the partnership with Flight Centre does not only rely on the performance of Infare’s solutions. The speed of implementation has also contributed to it.
As stressed by Greg Parker: “The Infare team was extremely professional and lived up to all our expectations, deploying their solution – including customised dashboards and tailored features – to our colleagues across the United Kingdom, South Africa and New Zealand within a very short space of time. These tools have made our business more efficient and agile.”
At Infare, we are more than delighted to be supporting a true travel industry leader as Flight Centre across its global network. We look forward to seeing the growth the business achieves over the coming years.
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