Infare acquires long-term partner Air Cube to strengthen leadership in competitive airfare benchmarking data

Copenhagen, 5 May 2021 – Infare Solutions A/S, the leading provider of competitive airfare benchmarking data, announces today its acquisition of long-term partner, Air Cube SAS, the travel business intelligence, and data mining technology company.

Infare data delivers total market and customer insight empowering airlines to make smarter pricing decisions. Air Cube has worked with Infare since 2015 to provide cutting-edge data enrichment processes and visualisation technology that enables detailed analysis and interrogation of the Infare data.
 
Data has always played a vital role within the aviation industry. The new normal shaped by the industry is raising the bar to another level. Innovation increases the chances of reacting to changes, discovering new opportunities, and building better products and services. As the old saying goes, unity is strength. With Air Cube’s acquisition, Infare further propels customer-driven innovation, accelerates its growth, increasing investment and securing faster speed to market.
 
Infare CEO Nils Gelbjerg-Hansen said:

“We are delighted to be formalising our partnership with Air Cube through this acquisition. Air Cube has a deep understanding of customer needs and a proven track record of delivering solutions that regularly exceed customer expectations. We have formed a great relationship with the team since we first started working together and are pleased to now be able to further expand on our joint products and services to boost our customers’ profitability. This partnership represents the restless commitment from Infare to serve the industry, scale our operations and continue innovating.”

 

Air Cube CEO Jerome Perez commented:

“There has never been a most critical time for airlines and travel executives to be able to turn data into decisions, fast and with full confidence. Taking up this challenge is more relevant than ever for Air Cube after ten years of existence. So is joining forces with our long-term partner Infare. Beyond technology, we share the same customer-minded approach and the same human values. We are excited to continue serving our travel industry through this partnership.”

 

Infare Chairman Ian Wheeler said:

“I am pleased to welcome Jerome and the Air Cube’s talented team to Infare. Closer integration of the Air Cube software and data-analysis offering with Infare’s data capabilities will bring additional benefits to our customers through improved and actionable insights into pricing data.”