Berlin, 5 March 2019 – Infare, the global market leader in airfare pricing intelligence (Stand 136, Hall 6.1), will be debuting Pharos, its next-generation business intelligence tool for airlines, at ITB Berlin 2019.

Pharos delivers total market insight of competitive airfares, from real-time snapshots to classic demand curve analysis. The cloud-based intelligence solution lets airlines harness the full power of Infare’s fare data – the most comprehensive, rigorously vetted and trusted source in the world. Pharos provides the key to the most profitable revenue management strategies through its rich visualisation of fare data and robust design, making it possible to identify profitable opportunities amid hundreds of billions of competitor fare observations.

Infare Pharos

Harald Eisenaecher, Chief Commercial Officer at Infare, says:

“Pricing intelligence is a crucial driver of profitability for all airlines. At ITB, we’re proud to be showcasing what is the tool of choice for revenue managers seeking the optimal path through competitor pricing behaviour. Carriers can earn millions of dollars in additional revenues annually by using Pharos to unlock fare pricing opportunities revealed through tracking competitor patterns.”

Pharos will be available for demonstration on the Infare stand, with the company’s expert team on hand to help delegates explore the business intelligence capabilities and dynamic pricing opportunities Infare offers the travel industry.

Alongside Pharos, Infare will be demonstrating its historical airfare insight tool Altus, which provides access to a database of more than one trillion airfares enabling in-depth analysis of route profitability and supporting network plans. Also on display will be the Airline Pricing Position Suite (PPS) from Infare’s partner Air Cube, a pricing decision-support tool for Executives in the travel industry.

Eisenaecher continues:

“ITB Berlin is a must-attend event for Infare. The show provides the perfect opportunity for us to engage leading travel businesses, highlighting the real-world benefits our solutions have for travel companies at every level – from revenue managers to senior executives.

“Infare is relied upon by the world’s top travel businesses to enhance their market advantage, through cutting-edge technologies and intelligent pricing insight. Every day, we deliver more than 3.5 billion airfare observations to our customers worldwide, which provide the insights needed to make better pricing and business decisions.”

ITB Berlin expects to see 180,000 visitors attending this year, cementing its title as the world’s largest tourism trade fair. The event attracts tour operators, travel agencies, hotel enterprises, transport companies, booking portals, system providers and travel technology organisations and runs from 6 March to 10 March 2019.

To book a demonstration of Pharos, please click here.