New year. New opportunity to grow.

31. January 2022

The global airline landscape has transformed. The industry is resilient, but there is no doubt that the path to recovery presents complex challenges. Out of adversity, however, comes opportunity.

The past year has been more unstable than we were expecting, but we continue to be impressed by the progress made by airlines. We’ve seen slow but steady growth in scheduled and flown flights, a lower flight cancellation rate on average and prices timidly going up.

Our customers remained loyal. Others joined the community as well, proving, once more, the value of our data and give-to-get model. No matter what 2022 brings, Infare remains committed to standing with you and delivering even greater data.

Today we want to start the new year with optimism and share our ambition with you.

Travel will come back

The development and roll-out of vaccines have gone incredibly fast. According to data collected by Bloomberg, more than 9.71 billion doses have been administered across 184 countries.

People want to travel again. The demand is there. Leisure travellers, in particular, are becoming more flexible and spontaneous in their planning, booking last-minute more often than before. The UN predicts that the world economy will grow by 4% in 2022 and that tourism will rise.

The slow rebound in international traffic and limited business travel are hindering the recovery in global air traffic, causing global revenue passenger kilometres (RPK) to be lower than we initially expected, as seen on our data. But the increasing vaccination rates and easing border restrictions across more countries will support an accelerating pace of recovery through 2022.

 

We remain data-obsessed

The Infare DNA is and has always been about air travel data.

For more than two decades, Infare has been providing competitor air travel data to boost the pricing strategy effectiveness of airline revenue management teams. Our mission is to help airlines deliver the right price, to the right person, at the right time and in the right channel.

The more our give-to-get community grows, the more and the richer data becomes available to customers, the better pricing strategies emerge.

With additional attributes such as Sales Channels, Search Ranks or Aircraft Types, our data depth is increasing. Beyond the traditional airfare data, we can now collect and offer shopping data, opening up a world of opportunities for those who can grasp them.

Additionally, Airlines who partner with us can choose the most cost-efficient source for our data collection, guaranteeing full transparency and predictability on costs.

 

We deliver on our promise

Intelligence and Analytics remain essential to make data-driven decisions. We will continue to upgrade our most popular solutions, such as Market Trends, to feature a new demand index and greater data visualisation.

Our Distribution and Retail solutions will also evolve. Channel Monitor will become an even greater critical tool to track and fix rate disparity with superior data quality. It’s about time airlines have the same insights and views on prices as of today’s consumers, seeing all fares available on all distribution channels, all the time.

While our recent satisfaction study confirmed strong customer advocacy, we are not stopping there. We will soon launch a customer portal, with all information easily accessible at your fingertip and unique intelligence to access a personalised recommendation module to further enhance your data subscription.

 

On behalf of the entire team at Infare, we wish you and your loved ones a great start to the New Year, with good health and exciting days ahead.

Nils Gelbjerg-Hansen | Co-Founder and CEO