Every day, airlines are challenged to provide value to travellers while remaining competitive in their pricing strategies. Malaysia Airlines achieved this delicate balance by utilising Infare’s comprehensive airfare data and pricing intelligence solutions to enhance the airline’s successful revenue management strategies. In this recent case study, we share how Malaysia Airlines partners with Infare to refine pricing strategies. This is even more important in crisis times like COVID-19.

National flag carrier Malaysia Airlines proudly offers more than 300 flights a day, serving over 60 worldwide destinations. The airline has been honoured numerous times for its commitment to product and service delivery, including being named “The World’s 5-Star Airline” by Skytrax. As the competitive landscape has grown in both the region and domestically, Malaysia Airlines is continually seeking ways to elevate its customer loyalty while optimising its pricing strategies.

To stay competitive and capture market share, Malaysia Airlines monitors airfares for all its routes and benchmarks the data against the major competitors in the market. The airline began its partnership with Infare in 2016, allowing Malaysia Airlines to flourish in an increasingly demanding market. The airline has worked closely with Infare to improve its internal processes to achieve more meaningful insights from the airfare data it receives. The Malaysia Airlines’ Revenue Management team also relies on Pharos, Infare’s leading BI solution, to review and refine its pricing strategies, as well as to monitor key routes.

By working closely with Infare, we have enhanced our dynamic fare management to keep up with the market autonomously and are able to deliver competitive pricing at a much quicker speed”
Izham Ismail
Group Chief Executive Officer
Malaysia Airlines

Over the last four years, the value of Infare’s airfare data and pricing intelligence solutions have become an integral part of Malaysia Airline’s pricing strategies. The airline achieved record results in 2019, increasing both its revenue and yield significantly over the previous year’s numbers. Download our latest case study to learn how Malaysia Airlines collaborates with Infare to:

• Achieve record-breaking quarterly RASK numbers, which includes improved results for every quarter in 2019
• Enhance dynamic fare management to deliver faster competitive pricing
• Automate internal processes to maximise revenue