Infare will provide relevant and timely updates, alerts, invitations to events and other meaningful information to customers, prospects and anyone who is interested in receiving updates from Infare. We do so by following this Privacy Policy, which is designed to respect your privacy interests.
This policy explains when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure. This policy applies to our sales, marketing and customer contract fulfilment activities.
Please take your time to read the policy and contact Infare if you have any questions or feedback about this policy.

Your data controller

Infare Solutions A/S is data controller.
In case you have any questions in regards to this policy or your personal data that is processed by us, please contact us by email at

When do we collect personal data about you?

  • When you are using our products.
  • When you interact with us through correspondence, by email, by mail, by phone, by social media or through our website.
  • When you subscribe to receive email communication (eg. newsletters) from Infare thorough the website by completing a webform with your contact details.
  • When you download materials or watch gated contents on our website
  • When you exchange business cards or your contacts with us at meetings or other events, or when you provide your contacts to sign up for Infare events, surveys or demonstrations.


How we use personal data?

We collect and use personal data mainly to perform direct sales, marketing activities and our contractual obligations with companies that you represent.

We may use your information for the following purposes:

  • Send you marketing content which you have requested. These may include information about our products and services, newsletters, case studies, white papers, business analysis, events highlights, activities, webinars, and promotions. This communication is subscription-based and requires your consent.
  • Reply to a ‘Get in touch with the team’ or other web forms you have completed on our website (e.g. to download a whitepaper).
  • Follow up on incoming requests (customer support, emails, chats or phone calls).
  • Perform contractual obligations such as subscription confirmation, license details, invoice, reminders and similar.
  • When you voluntarily exchange business contact details with Infare, we send you marketing communications on the basis of Infare’s legitimate interest in maintaining a business relationship with companies you represent.
  • For data collected by cookies or automatically collected when you browse the Infare website, please read the section Cookies and Web Analysis.


Our legal basis for collecting personal data

Collecting personal data based on consent

  • The collection of personal data based on consent from the data subject will be done by using “Consent Forms” that will store documentation related to the consent given by the individual. Individual consents will always be stored and documented in our systems.
    Collecting personal data based on contracts

    • We use personal information for fulfilling our obligations related to contracts and agreements with customers, partners and suppliers.
      Collecting personal data based on legitimate interest

      • We may use personal data if it is considered to be of our legitimate interest, and if the privacy interests of the data subjects do not override this interest. Normally, to establish the legal basis for data collection, an assessment has been made during which a mutual interest between Infare and the individual person has been identified. This legal basis is primarily related to our commercial purposes. We will always inform individuals about their privacy rights and the purpose for collecting personal data.

        How long do we keep your personal data?

        • Your contact information and information related to your business or occupation will be stored and processed for commercial purpose for as long as you or the organisation you represent engage with Infare as present or potential service provider. However, Infare takes steps to ensure, to the best of its ability, that outdated personal data is updated and personal data no longer required is deleted.
        • Personal data used to send newsletters and/or other marketing information will be stored and processed for this purpose until you withdraw your consent, where applicable, or unsubscribe from Infare newsletters and other marketing material, but not longer than for 2 years after your last interaction with Infare. Stopping marketing messages will not stop service communications, if any (such as subscription updates, etc.).
        • When the personal data that we have collected is no longer required, we will delete it in a secure manner. We may process data for statistical purposes, but in such cases, data will be anonymized.

          Who may access your personal data?

          Your personal data may be disclosed:

          • to authorized Infare employees or representatives who are in contact with you or who are responsible for commercial activities and performance of Infare contractual obligations. Note that we never share your personal information with third parties, except as indicated below.
          • to Infare third party service providers, including marketing firms, information technology service providers, auditing firms and others, only and as far as necessary to manage our marketing communications.
          • We will disclose your personal information only if required by law or if we, as a company, reasonably believe that disclosure is necessary to protect our company’s rights and/or to comply with a judicial proceeding, court order or legal process. However, we will do what we reasonably can to ensure that your privacy rights continue to be protected.

            Cookies and Web Analysis

            What are cookies?
            A cookie is a small text file that a website saves on your computer or mobile device when you visit our website. A cookie enables the website to remember your actions and preferences ‒ such as login, language, font size and other display preferences ‒ over a period, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.
            The legal basis for the use of cookies is Infare’s legitimate interest in ensuring the technical functionality of the website. When cookies are used to remember your choices or for statistical purposes, the legal basis is your consent. If used alone, cookies do not personally identify you.
            How to control cookies
            To check the cookie storage period, you can use the Overview function in the cookie settings of your web browser. You can configure your browser for it to inform you whenever a page uses cookies and decide on a case-by-case basis whether to accept or reject the cookies on a given website or generally. Every browser has a different policy for managing the cookie settings. The browser’s policy is described in the Help menu of every browser and explains how you can change your cookie settings.
            To find out how to change the settings in your browser, see the link below:
            Please note that disabling cookies may limit your access to some features of our website.

            Use of Google (Universal) Analytics for web analytics

            For the purpose of website analytics, Infare website uses Google (Universal) Analytics, a web analytics service provided by Google LLC ( This serves as protection of our legitimate interests as a business in improving our understanding of client needs and preferences in order to constantly enhance our services and improve client access to information that Infare publishes. Google (Universal) Analytics uses methods, like cookies, that enable an analysis of your use of the website. The information collected automatically by cookies about your use of this website are as a rule transmitted to and stored on a Google server in the United States.
            You can learn more about how Google (Universal) Analytics works and the information it allows us to collect and analyse here:
            Google LLC is headquartered in the USA and is certified to the EU-US-Privacy Shield. You will see the up-to-date certificate here. Based on this agreement between the USA and the European Commission, the latter has recognised entities certified to the Privacy Shield as those ensuring an adequate level of data protection.
            You may prevent the data generated by cookies and related to your use of the website (including your IP address) from being recorded and processed by Google by downloading and installing the browser plugin available through the following link:

            Your rights and how you may exercise them

            By contacting Infare by e-mail at, or choosing an option to unsubscribe in any of our direct marketing email communication, or simply telling us in our oral conversation you may exercise your right:

            • to be informed about how your personal information is being used
            • to require access to your personal data
            • to request a copy of your personal data that Infare holds about you
            • to require rectification of your personal data
            • to require erasure of your personal data
            • to withdraw consent regarding processing of your personal data (e.g. consent to receive marketing communication)
            • to request a restriction on further data processing
            • to object the processing of personal data (e.g. when we exercise our legitimate interest in direct marketing and contact you with cold email)
            • to lodge a complaint


              Right to lodge a complaint

              • If you are unhappy with the way we process your personal data, please contact us at , and we’ll do our best to improve.
              • If you think your privacy rights were breached, you may also lodge a complaint with an authority of the EU country of your habitual residence. Contact information for these authorities can be accessed at


                Changes to our Privacy Policy

                We keep our Privacy Policy under regular review and the applicable version will always be found on our website. This Privacy Policy was last updated on 30th September 2019.