Insights

I am very happy about the long-standing partnership with Infare and the Pharos tool's positive impact on market analysts' day-to-day activities.

It's very important for us to get a clear picture of the market and Pharos helps us do that. Our calculations are based on the data we get from Pharos, and we use this every day to stay in line with other low-cost carriers.

Quality data has always been key to having the insight necessary for informed decision-making. As we see travel demand improving and our business growing again, our data requirements naturally evolve, and Infare continues to support us.

We strive to become one of the most favourable carriers in APAC; our competitive pricing being a success criterion. Reliable and easy-to-consume airfare data are invaluable for the management team to look into revenue optimisation.

Our competitors have a lot of campaigns, which means they lower and increase their prices very quickly. We must be on top of this. Infare allows me to track and act on these fast-changing market developments.

As global travel demand rebounds and travel returns in Thailand, we put all chances by our side and got access to the most reliable competitive airfare data available in the market, confident it will boost our RM practices.

Infare data powers our internal tools and helps streamline our approaches. The data's quality, accuracy, and delivery frequency are much more efficient than manual work. Being highly standardised makes it the "plug-and-play" data input for numerous airline solutions.

Partnering with Infare has transformed our pricing strategy. Their insights improve our average fares and seasonality, and their constant updates on competitor fares give us the edge to stay ahead.

Customer centricity, innovative services and focus on quality are essential to Lufthansa Group. Infare's distribution and retail solution provides us transparency about our offer display and goes a long way in increasing end-customer value and reach.